Korean Beauty Brand LANEIGE hosting Beauty Road Show for 3 days

Photographer: Jason L. K. Lau
Photographer: Jason L. K. Lau

Once again, the Korean beauty brand, LANEIGE, is partnering with Sephora stores and Sephora.ca for the second annual 3-day Beauty Road Show starting yesterday. Besides games, visitors may also receive a professional skin hydration consultation, experience LANEIGE’s Water Bank Collection and capture fun 3D photos. Before the last stop in Toronto, the show had traveled 10 other cities including Seoul, Kuala Kumpur, Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Guangzhou, Chengdu and Beijing.

The Water Bank Collection is the theme of this year Beauty Road Show. Bradley Horowitz, President of AmorePacific North America President had arrived for the opening ceremony at the event yesterday.

“Our water bank line is really focused on hydration products and we use skin perfecting minerals to deliver moisture to the lowest layers of the skin and some of those minerals would be magnesium, manganese, zinc, potassium so we really are highly effective and we’ve been this studying water science for more than 20 years.” says Bradley Horowitz, AmorePacific North America President.

You may still visit Albert’s Way Centre Court (Level 2) at the Eaton Centre today and tomorrow and find out more info about the product.  For more information about the event, you may visit their website at www.laneige.com/beautyroad/ca/.


After 20 years of research, only LANEIGE Laboratories have unleashed scientifically engineered, skin-perfecting mineral water clinically proven to hydrate, protect and revitalize individual skin types. The result is 24-hour hydration and protection against sun, pollution and stress. Through its mastery of the science of water, LANEIGE brings skincare to a new level of excellence.

Source: Laneige
Photographer/Video Producer: Jason L. K. Lau @ Emagto.ca and some photo provided by Laneige.