The #TorontoStrong Fund, established by the City of Toronto and Toronto Foundation in response to the April 23 attack on Yonge Street, has surpassed $2.5 million in donations and will make its first transfer of funds to Victim Services Toronto to cover the initial expenses of families connected to the victims and survivors. The initial $500,000 donation will be allocated towards the families’ funeral expenses, travel, accommodation and other immediate costs incurred following the tragedy.
A Steering Committee has been established to determine the ongoing allocation of the #TorontoStrong funds. Working from a three-pronged strategy, this steering committee will build the community investment plan, identify charity recipients and direct the funds for the greatest impact possible. The committee will include representatives of Toronto Foundation, the Mayor’s Office, the City of Toronto, Manulife, United Way of Greater Toronto, Canadian Women’s Foundation and The Wellesley Institute.
“The #TorontoStrong Fund was created to ensure generous donations from individuals, corporate citizens and community organizations motivated to help after the terrible tragedy on Yonge Street reach those who need it most,” said Mayor John Tory. “We will work with our partners to ensure this Fund is distributed in a thoughtful, impactful and accountable manner and thank all those who continue to support our City through these donations.”
In addition to the corporate donors recognized last week, the following corporations have made financial donations, commitments of point-of-sale donations and employee donation-matching campaigns: 407 ETR, Capital One, Diageo Canada, Edmonton Community Foundation, Green Shield Canada, J. Armand Bombardier Foundation, Kijiji, LCBO, P&G Canada, Samuel, Son & Co., Sun Life Financial, Tim Hortons, Toronto Area Ford Dealers and Unifor.
Donations have also continued to come in through a partnership with Canada Zakat, a project of DawaNet. The GoFundMe campaign set up by the organization has now raised approximately $220,000 to support the families and victims of the attack.
“We are pleased to collaborate with the City of Toronto, Mayor John Tory’s Office and the Toronto Foundation on the #TorontoStrong Fund,” said Junaid Sohail, Project Manager, Canada Zakat. “Our prayers and thoughts are with those affected by this tragedy. Together, Toronto is strong.”
Those interested in supporting the #TorontoStrong Fund can donate online at torontofoundation.ca/torontostrong, by cheque or can text TORONTO to 80100. Donors can select a $5, $10, $20 or $25 donation through the Mobile Giving Foundation campaign, facilitated by Rogers.
To learn more about the #TorontoStrong fund and to contribute, visit torontofoundation.ca/torontostrong.
About Toronto Foundation
Established in 1981, the Toronto Foundation is one of the top 191 Community Foundations in Canada. We pool philanthropic dollars and facilitate charitable donations for maximum community impact. Our individual, family and organizational Funds number more than 500 and we administer more than $400 million in assets. Through the Vital Toronto Fund we engage in city building, mobilizing people and resources to increase the quality of life in Toronto. To learn more, visit torontofoundation.ca.